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Smart management: How to absorb a business blow

Kung fu, a martial art form, was developed by the Shaolin monks who reside in the forests of China’s Shaoshi Mountain. Kung fu is both powerful and poetic, borrowing many of its moving poses from insects and animals like the praying mantis and tiger. Shaolin warriors dance with graceful energy and their fighting can yield deadly consequences. Effective leaders observe the many meaningful parallels between kung fu and business. Take…
Bigger Marketing Brand New You, Brand Promise

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. First, the traditional definitions…
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