Past Issues

Kevin Oldham


Marketing Strategy: We are All in E-Commerce

 I want to challenge your thinking about what e-commerce is.

Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. In 2016, e-commerce estimates were around $1.6 trillion, and that’s expected to grow to upwards of $2.5 trillion by the end of 2018. (more…)


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