Before you begin your digital marketing strategy, there are a few key steps to get you started on the right foot. First of all, you need to know exactly who you’re marketing to. Identify the personas for your campaigns — your core consumer base or “character” of your consumers (general characteristics, demographics, interests, habits, etc.) so you have an idea of who your digital marketing campaign is targeting. Next, a…
selfie influencer
Influencer marketing is the latest buzzword trending in digital marketing. Who is an influencer and what do they even do? An influencer or micro-influencer is someone who is perceived as an authority or expert in a specific domain and who influences others via social media or various digital channels. They can have a large or small following; however, it is their ability to influence click-through rates and lead generation that…