As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up?
In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.*
Unconventional ideas will always be challenged, as what’s standard and comfortable is usually cheaper and easier. (more…)
I want to challenge your thinking about what e-commerce is.
Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. In 2016, e-commerce estimates were around $1.6 trillion, and that’s expected to grow to upwards of $2.5 trillion by the end of 2018.(more…)
A quick search on Google and you will find millions of entries on the topics of pricing psychology and pricing strategies. I have elected to recap strategies that, at the very least, most retailers should consider to determine price.(more…)
Referral networking—where people band together to help each other generate business through word-of-mouth and referrals—is all the rage. What’s not to love about other people keeping an eye out for opportunities to send you leads—for FREE?(more…)