Past Issues

Sales and Marketing


Smart Strategies: 3 ways to improve your sales conversations

If you’ve been in business for any amount of time, regardless of your title, you’ve likely been in engaged in a sales conversation. Whether you were actually presenting a solution and asking for money, influencing your employees or negotiating with a vendor, these are all sales situations.

There are three things that you can implement in your business immediately that will start to improve your sales conversations, your relationships and the trajectory of your business. (more…)

Smart Strategies: The truth about direct mail

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up?

In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.*

Unconventional ideas will always be challenged, as what’s standard and comfortable is usually cheaper and easier. (more…)

Smart Strategies: 10 steps to closing a sale

Closing the sale is the most requested topic clients ask for in coaching, yet it should be a simple step for building your business.

Most entrepreneurs start a business because they have an idea for something the market needs. So why does selling that product seem to be the most daunting task? (more…)

Marketing Strategy: We are All in E-Commerce

 I want to challenge your thinking about what e-commerce is.

Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. In 2016, e-commerce estimates were around $1.6 trillion, and that’s expected to grow to upwards of $2.5 trillion by the end of 2018. (more…)

An Unconventional Hybrid

What happens when an unconventional architectural firm partners with an unconventional branding agency to create a new business centered on integrating architecture and branding? (more…)


Contact


  1. (913) 432-6690
  2. PO Box 754
        Shawnee Mission, KS
        66201-0754
  3. editor@ithinkbigger.com

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