Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader. But, if done incorrectly, it can be a giant waste of time—for the writer, the reader and your business as a whole. As someone who blogs for a living, I wanted to share…
Last year, businesses spent an average of $5.6 million to air a 30-second long commercial during the Super Bowl LV broadcast. Obviously, we can’t all afford to spend our marketing budget on massive marketing campaigns like this. But, there are ways to maximize your marketing spend in a way that works for your business, your audience, and your bottom line. We call it scrappy marketing. Scrappy marketing means producing the…
Quickly, define your target market. Say it in your head … now. OK, how many demographics did you identify in your definition? Did you identify an industry? A role? Gross revenue? Employee count? Gender? Age range? Household income? Identifying demographic characteristics is an easy way to filter and segment your best potential customers based on a combination of assumptions and historical data. However, many of us fall into a mental…
In marketing, we often have blinders on that make us believe the best way to be successful is to get new customers at an ever-increasing rate. But too often, we get caught up in this game of cat and mouse and forget that our best customers are already sitting in our database: existing customers. These people have already been won over once—who’s to say you can’t do it again? And…