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Creating New ROI With AI

Creating New ROI With AI


by


Bellwethr helps businesses prevent customer churn.

Company Name // Bellwethr

Entrepreneurs // Matt Moody and Joshua Barnhart

What They Do // Bellwethr develops artificial intelligence software for businesses and has two core products. “UTurn is a customer retention platform that identifies the risk of customer churn, or customers at risk of exiting a business,” sales director Joshua Barnhart said. Capturing this data allows the business to take action and prevent the exit. The other product, Bellwethr POV, is a video analytics product that lets business owners learn more about those visiting their business, including demographics, repeat and new visits, and other metrics.

The Inspiration //After placing in a data science competition, the Bellwethr team realized their ideas could compete in the marketplace, too. “It became clear that machine learning was the future of business,” Barnhart said. “With Bellwethr, we tackled blind spots for most businesses where machine learning shines: classification in video and anomaly detection.” In its first year, the company has grown to seven employees with no outside investment.

What’s Next // A Customer Risk Score API that allows clients to integrate risk-scoring into CRMs and customer support tools. “This has a measurable impact on our clients’ churn rates and improves customer success metrics,” Barnhart said.

How to Contact // Bellwethr // 1828 Walnut St., Kansas City, MO 64108 // (785) 787-2493 // www.bellwethr.com

Written by

Pete Dulin is a freelance writer based in Kansas City, Mo. He is also the author of Kansas City Beer: A History of Brewing in the Heartland, KC Ale Trail, Last Bite: 100 Recipes from Kansas City's Best Chefs and Cooks, and Expedition of Thirst: Exploring Breweries, Wineries and Distilleries in Central Kansas and Missouri. // www.petedulin.com

Categories: Big Starts

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