Past Issues

Vol. 27 Issue 7


Marketing Strategy: We are All in E-Commerce

 I want to challenge your thinking about what e-commerce is.

Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. In 2016, e-commerce estimates were around $1.6 trillion, and that’s expected to grow to upwards of $2.5 trillion by the end of 2018. (more…)

HR Strategy: Hiring? Marketing Makes It Rain Resumes

In economic terms, an unemployment rate between 4 and 6.4 percent is considered full employment. By any standard of measure, our nation is at full employment. If you are trying to fill job vacancies at your company, then you know firsthand how challenging recruiting talented employees really is today. (more…)


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