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Loading Money to Make Money: How ATM Operator Prineta Is Defining the Industry

Loading Money to Make Money: How ATM Operator Prineta Is Defining the Industry


G. Jason Schnellbacher, the managing partner at Prineta, joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss how he and his partners have taken Prineta from the startup stage to the fastest-growing independent ATM service provider in the United States.

When Schnellbacher founded Prineta in 2009, it offered merchant service processing. Schnellbacher soon discovered that margins in the industry didn’t allow the profitability he sought, so he started investigating ATM services. Today, Prineta operates in every major U.S. city and has more than 1,000 ATM machines.

Tune in to find out:
How Jason got into the ATM business. How he pivoted from offering only payment processing services to ATM services (which now makes up 90% of their business). What Jason considers to be his greatest entrepreneurial achievement – and why. His advice for other entrepreneurs who are just starting out.

Before founding Prineta, Jason worked in the corporate world and pursued other entrepreneurial ventures. He graduated Magna Cum Laude from Baker University in Baldwin City with Bachelor of Science degree in Business and dual concentration in Marketing and Management and a minor in Economics.

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Categories: News Updates


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