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Raising Cattle With Higher Standards

Raising Cattle With Higher Standards


River Watch Beef ships all-natural meat to customers across the country.

Company Name // River Watch Beef LLC

Entrepreneur // Chris Kovac, founder

What They Do // Family-owned River Watch Beef delivers premium Angus beef direct from the producer to consumers in Kansas City and across the nation.

Kovac partnered with a USDA-inspected processor to dry-age, butcher and package the beef, which is raised in pastures in Colorado and Kansas to River Watch’s strict specifications.

“Our free-range animals are fed native grasses and are raised 100 percent natural like nature intended,” Kovac said. “To ensure the highest quality standards, we manage the entire process from pasture to fork. Our beef is dry-aged 21 days for a deep color, tender texture and robust ‘beefy’ flavor.”

The Inspiration // After working the family’s cattle with friends and neighbors, Kovac learned that all beef is not the same.

“There is confusion in the marketplace,” Kovac said. “Our goal is to help educate folks on the benefits of eating natural, grass-fed beef. It’s healthier because it has less fat, more antioxidant vitamins and lower cholesterol compared to most retail beef. We believe if you eat well, you’ll be well.”

What’s Next // In 2018, customers will be able to order bone-in, rib-eye steaks and customized boxes of beef from River Watch. Beef jerky products are planned for a mid-year launch.

How to Contact // 1 (800) 373-5210 or www.riverwatchbeef.com

Written by

Pete Dulin is a freelance writer based in Kansas City, Mo. He is also the author of Kansas City Beer: A History of Brewing in the Heartland, KC Ale Trail, Last Bite: 100 Recipes from Kansas City's Best Chefs and Cooks, and Expedition of Thirst: Exploring Breweries, Wineries and Distilleries in Central Kansas and Missouri. // www.petedulin.com

Categories: Big Starts


  1. (913) 432-6690
  2. 116 W 3rd St., Suite 203
        Kansas City, MO
  3. editor@ithinkbigger.com


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