What’s the right way to measure the impact of your social media? ThinkViral founder Anne Cull joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss ROR—return on relationships. According to Cull, social media is about people. In this episode she lays out a system for connecting and engaging with the real people who do business with your company so they can get to know, like and trust you.
Listen to the full lineup of Smart Companies Thinking Bigger episodes in the archives.