Entrepreneur 360

2 KC Small Businesses Named to Entrepreneur 360

Two small businesses with Kansas City offices were among the “best entrepreneurial companies in America.”

Alight Analytics and ej4 — both past 25 Under 25 honorees — were named to the Entrepreneur 360 by Entrepreneur magazine. Honorees were identified based on the results from a comprehensive study of independently owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership and impact.

“Our annual evaluation is a 360-degree analysis of top privately held companies representing and serving a variety of industries,” explained Lisa Murray, chief insights officer of Entrepreneur Media Inc.

“These businesses are real-world case studies for any entrepreneur who seeks to master the four pillars that can greatly impact the longevity and growth of their businesses. With the Entrepreneur 360, success is measured by achieving balance throughout the entire organization, predicated by revenue.”

Ej4, which also has a St. Louis office, was No. 193 on the list. The company produces e-learning videos on various business topics.

Alight Analytics was No. 204. Alight is a full-service provider of marketing analytics to advertising agencies and brands. Its products include ChannelMix, a data aggregation tool for marketers.

No Kansas companies cracked the list, but a few other Missouri companies did. Springfield was represented by two small businesses: Gig Salad (No. 15), DotCom Therapy (No. 332). Also recognized were two Columbia companies — Influence & Co. (No. 33) and Coegi (No. 321) — and LinkedSelling (No. 166) in St. Louis.