Appetite for Disruption: Happy Food Co. Wants to Fix You Dinner

Let’s just rip the Band-Aid off: If you’re like most people, you probably stink at meal planning. By 4 p.m. on a typical workday, about 80 percent of Americans have no idea what they’re fixing for supper.

But Happy Food Co. has come up with a solution that could help you avoid eating Chef Boyardee five nights a week. The local startup sells “dinner kits” that include all the ingredients and instructions you need to prepare a fresh, delicious meal, usually in less than 30 minutes.

jeff-glasco“We really are targeting the busy person—the busy professional, the busy parent—who still wants to eat good stuff and cook at home,” said Jeff Glasco, Happy Food Co.’s CEO.

Glasco’s business partner is chef Kiersten Firquain, owner of the InHome Bistro catering business. She’s created a menu full of creative dishes—the shrimp thai soup and the bison cheeseburger quesadilla are particularly popular. As much as possible, the ingredients come from local suppliers like Boys Grow and Farm to Market Bread Co.

chef-kAnother thing that distinguishes Happy Food Co. is its distribution model. The startup is partnering with local employers to offer its services. Individuals use a mobile-friendly website, developed by Twentyseven Global, to place an order. Happy Food Co. delivers to the office by the end of the day. (They’ve already landed a major “first customer”—advertising firm Bernstein-Rein.)

You can also buy Happy Food Co. kits at the Deer Creek Hen House, 6900 W. 135th St. in Overland Park. Glasco and Firquain originally planned to deliver only through workplaces, but word about the business started trickling out, and the co-owners received a wave of queries about where people could buy a Happy Food Co. kit.

Customer feedback has been strong, Glasco said. “It’s been really positive. I think we’ve confirmed that time is the biggest challenge that people have.”