AdFarm, an advertising agency serving the agricultural industry, moved to new digs this year in the Crossroads Arts District. The move came after being headquartered since 2006 in the nearby City Market area of downtown Kansas City.

AdFarm didn’t move to the Crossroads to acquire more business space. In fact, the company’s new home at 2101 Broadway—taking up most of the remodeled second floor of a former candle factory—is slightly smaller than its previous location in the old Western Union building at 7th and Walnut.

“We quite enjoyed that space in the City Market,” said Les Kahl, a managing partner at AdFarm. “But our lease came up, and we decided to look around, if for no other reason than to find a little bit more vibrancy. When we moved into that location at 7th and Walnut, there were all kinds of hopes and dreams for the City Market area to pick up and sort of come back to life.

“We found ourselves in a fantastic building there, but feeling a little bit like we were in a ghost town, as far as energy on the street and things going on around us. We wanted to get out of that neighborhood, more than the space, to be quite honest.”

The move to the Crossroads has been a hit with both AdFarm’s employees and clients, who can take advantage of the neighborhood’s bustling street scene and “go for a stroll or get a bite to eat,” Kahl said.

“It’s just an all-around better feel,” he said. “It feels like we’ve grown up a little bit.”