Author: Cody Cash

March 2021, Advertising, Branding

Has the pandemic affected your brand foundations?

(Spoiler alert: Yes) Evidence is mounting in all areas of life that the pandemic has forced long-term changes in our behavior. We work remotely, we shop online, we’re more focused on health and hygiene, we’re accustomed to at-home entertainment versus nights out — nearly all of these were on the rise already, but the shift has dramatically accelerated, and there are few signs that we’ll return to pre-pandemic “normal.” You…