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Why You Should Work with or for Women-Owned Businesses

Here’s a quick snapshot of women-owned businesses. The U.S. has 12.3 million women-owned businesses that generate a combined $1.8 trillion a year in the economy.1 This is a staggering increase from having only 402,000 women-owned businesses in 1972, thanks in large part to a 114% increase in women entrepreneurs over the last 20+ years.2 However, women-owned businesses still only account for 40% of the overall U.S. businesses — and when…

What’s Your Brand’s Value System?

How do you determine when a site, campaign, product or idea is good for your brand? Well, first off, you can’t recognize good until you know what makes something good. That’s not some twisting statement meant to confuse while sounding philosophical. “Good” is an ambiguous term. It means different things to different people, and different things to the same people in different contexts. What makes a meal good? What makes…

Has the pandemic affected your brand foundations?

(Spoiler alert: Yes) Evidence is mounting in all areas of life that the pandemic has forced long-term changes in our behavior. We work remotely, we shop online, we’re more focused on health and hygiene, we’re accustomed to at-home entertainment versus nights out — nearly all of these were on the rise already, but the shift has dramatically accelerated, and there are few signs that we’ll return to pre-pandemic “normal.” You…
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