dan stalp
Q: How do you nurture a lead along when the prospect is not ready to buy?  What tips do you recommend? — Bill Brelsford, President, Rebar Business Builders Bill, I really appreciate your using the word “nurture” in your question. One of our Sandler Rules is this: The three most important words in professional selling are nurture, nurture, nurture! Most salespeople feel pressure to push, prod, convince and cajole their…
The four possible outcomes of your sales pitch. When introducing a new product or service, the key word is to “nurture” your prospect or client. In fact, the three most important words in professional selling are nurture, nurture, nurture. Most salespeople feel pressure to push, prod, convince and cajole their prospects into buying a new product or service, particularly if there is a lot of pressure from the boss to…