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10 Reasons to Start A Business Blog

Starting a blog for a business can offer numerous benefits and opportunities. Here are ten compelling reasons to consider launching a blog for your business: Establishing thought leadership: Blogging allows you to share valuable insights, industry knowledge, and expertise with your audience, positioning your business as a trusted authority in your field. Increasing website traffic: Blogs provide fresh, engaging content that can attract visitors to your website. By incorporating SEO…

So You Want To Start a Blog: 5 Key Factors

Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader. But, if done incorrectly, it can be a giant waste of time—for the writer, the reader and your business as a whole. As someone who blogs for a living, I wanted to share…

Scrappy Marketing Plan: How To Implement Strategic Marketing On A Budget

Last year, businesses spent an average of $5.6 million to air a 30-second long commercial during the Super Bowl LV broadcast. Obviously, we can’t all afford to spend our marketing budget on massive marketing campaigns like this. But, there are ways to maximize your marketing spend in a way that works for your business, your audience, and your bottom line. We call it scrappy marketing. Scrappy marketing means producing the…

12 Days of Christmas, Thinking Bigger Style

I’m grateful for some of Kansas City’s finest who shared inspiration and expertise with us from their entrepreneurial journeys throughout 2021. And what better time than this season of reflection to package up some of the lessons learned from these small business leaders and incorporate their “gifts” into our businesses in the year ahead. Eat to Evolve owners Jason and Caleb Fechter: Never lose track of the bottom line, even…
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