How to be the type of company that banks want as a customer. It’s easy to think about bankers and banks in terms of what they can do for your business. After all, banking is a service. But banking is also a relationship and an intimate one at that. Banking relates to one of the most personal areas of professional life—money. The intimacy of financial relationships ends up giving them…
If only choosing a bank were like online dating. You could just turn on your computer and sort through each institution’s profile, scanning for financial stability, convenience, lending products and all the other qualities you want in a banking partner. Of course, there’s a big difference between dating and actually building a relationship, and that holds true for banking relationships. It takes time, effort and communication—lots of communication—to find the…