Author: Taylor Sansano

September 2021, Expert Advice, Marketing

Brand Persona: Why You Should Create a Dating Profile for Your Business

Candle-lit dinners, long walks on the beach, social media marketing strategies … what do these three things have in common?  Well, on the surface, not much. But when you start getting into the nitty-gritty of dating and marketing, you begin to realize they’re pretty similar: Both are all about getting someone to choose you (pick you, love you — Grey’s Anatomy, anyone?) over the rest of the fish in the…

March 2021, Community Spotlight, Expansion, Expert Advice, IT Support

Defying the Odds During Covid: iResQ Pivots and Grows

“I thought he was crazy,” Michelle Crosby said. This was her reaction when her husband and business partner, iResQ CEO Nick Crosby, told her he wanted to buy a Kansas City technology company. Did they have a background in technology? No. Did they have a good understanding of how to run a technology company? Also no. But what they did know was how to build a team. With 30 years…