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B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…

Brand Persona: Why You Should Create a Dating Profile for Your Business

Candle-lit dinners, long walks on the beach, social media marketing strategies … what do these three things have in common?  Well, on the surface, not much. But when you start getting into the nitty-gritty of dating and marketing, you begin to realize they’re pretty similar: Both are all about getting someone to choose you (pick you, love you — Grey’s Anatomy, anyone?) over the rest of the fish in the…

Defying the Odds During Covid: iResQ Pivots and Grows

“I thought he was crazy,” Michelle Crosby said. This was her reaction when her husband and business partner, iResQ CEO Nick Crosby, told her he wanted to buy a Kansas City technology company. Did they have a background in technology? No. Did they have a good understanding of how to run a technology company? Also no. But what they did know was how to build a team. With 30 years…
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