Category: April 2021

April 2021, Expert Advice, Marketing

Opportunity Doesn’t Knock. You Have to Find It.

“When opportunity knocks, answer the door.” Sure, it’s good advice. I think it means keep your eyes open and don’t be afraid to take risks to capitalize on possible opportunities. However, there is something about this phrase that I take issue with; it subtly suggests that if we just go through life and, as long as we pay attention, opportunities will fall in our lap. We have all heard stories…

April 2021, Business Administration, Expert Advice

Pre-Sale Due Diligence Assessments Are Valuable Records Management Tools

If you’re a business owner looking to sell your business in the near future, you may be discouraged to hear that many sale transactions fall apart during the due diligence phase. You can reduce this risk by focusing on records management now and getting your company’s business records in order well before you put your business on the market.  Think of it like getting your personal house in tip-top shape…

April 2021, Expert Advice

Top Three Reasons Why Data-Driven Companies Are More Successful

We are hearing more and more talk about data. We constantly hear about the need for companies to rely on data and its growing importance. But what does it actually mean to be a data-driven company?  In simple terms, being data driven means relying on data and smart analytics to make important business decisions. So, your next question might be what kind of data are we talking about? Who gets…

April 2021, Accounting, Expert Advice

American Rescue Plan Act Signed into Law, Contains Several Tax Provisions

The American Rescue Plan Act (ARPA) of 2021 passed Congress, and President Biden signed the bill into law on March 12.  The ARPA approves $1.9 trillion in spending for individuals, businesses, governments and certain industries impacted by the COVID-19 pandemic. The third act in a year, the ARPA approves additional economic impact payments for individuals; the extension of federal unemployment benefits; additional funds for Paycheck Protection Program (PPP) loans and…

April 2021, Expert Advice, Marketing

Marketing Isn’t This Big Secret. It’s Just Hard Work.

So I have to admit: I love Chick-Fil-A Sauce. Something about that tangy, sweet secrecy just speaks to me. And maybe some of that is the fact I don’t know exactly what goes into the recipe, so it tastes like a delicious and unattainable mystery. Yet, when you search “how to make Chick-Fil-A sauce,” you’re faced with 2.6 million search results. Not so much of a secret, I guess.  And…