“Great things in business are never done by one person. They’re done by a team of people.” Steve Jobs made this statement nearly 20 years ago while sharing that his model for business was The Beatles, who he described as four guys who balanced each other out and created a total that was greater than the sum of the parts. Steve Jobs knew what he was talking about, and his…
Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…
“I thought he was crazy,” Michelle Crosby said. This was her reaction when her husband and business partner, iResQ CEO Nick Crosby, told her he wanted to buy a Kansas City technology company. Did they have a background in technology? No. Did they have a good understanding of how to run a technology company? Also no. But what they did know was how to build a team. With 30 years…
Tips for now and the future Economic downturns are an inevitable reality every business owner will face at some point in their lives. During challenging times, business owners have difficult decisions to make about the future of their business that affect them, their employees, vendors, clients, and communities. It is an enormous responsibility to bear, but you can take steps to prepare for these seasons of life. Optimize your books…
Lose the Gut Hire Q: We have a long sales cycle – anywhere from six to 18 months. Because of this, it takes time to understand the effectiveness of our new sales team members. We know some sales “professionals” exist who are skilled at getting themselves on a payroll only to under-perform until the guarantee runs out. Any advice on how we break this cycle? A: You are not alone….