Category: June 2022

Branding, Expert Advice, June 2022

What To Look For In An Ecommerce Marketing Agency

Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it's a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency.  While the basics like budget and experience should certainly be up there as key considerations, ecommerce…

Expert Advice, June 2022, Sales

Sales Answer Man: How Can Influencers Help With Referrals?

Question: I have been meeting with centers of influence on a regular basis. Our goal is giving and receiving referrals from one another. What advice do you have on making the most of these meetings? Answer: Kudos to you for meeting with centers of influence as a referral source. Many salespeople mistakenly think only clients can provide referrals! By definition, a center of influence is someone who is well known…