Category: May 2022

Branding, Expert Advice, May 2022

The Importance of Buyer Personas in Ecommerce

A buyer persona - also called a customer or marketing persona - is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…

Expert Advice, May 2022, Sales

Sales Answer Man: Why Partner with An Agent?

Question: I am an established agent with a national insurance company.  While I am clear about my strengths and weaknesses, any advice on how I can take my business to the next level, by partnering with another agent?  Also, any ideas how to efficiently find the right partner? Answer: Congratulations on succeeding in a business where many agents don’t after the first year. I get the feeling you are open…