Category: Branding

June 2021, Branding, Digital Content, Expert Advice

The Video Takeover

When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…

June 2021, Branding, Expert Advice

Logging: A Developer’s Secret Weapon

Many years ago when I started my first job as a developer, one of the things I noticed was that it was always difficult to solve an issue our end users were having. Often, we’d try to replicate the problem, be unable to, and end up having to call the users and ask them to share their screens with us, go over to watch them do whatever they were doing,…

May 2021, Branding, Expert Advice

WooCommerce vs. Shopify: Which One Is Best for Your eCommerce Business?

Knowing the best way to set up and manage your online store can be pretty difficult in 2021, especially with two ecommerce titans vying for the number one spot. We’re talking — of course! — about the age-old battle of WooCommerce vs. Shopify. One is a free, open-source plugin, while the other is a pay-monthly, ecommerce CMS — but pricing aside, which one is actually best for your ecommerce business?…

April 2021, Branding, Digital Content, Expert Advice

Digital 360

A long time ago in a galaxy far, far away: VCRs, cassette tapes, printed newspapers, and just three or four TV channels. Oh, wait. That was 1980. And while those “simpler days” may seem worlds away, they were actually right here in our own galaxy. Lightspeed ahead to the 2020s, and things have gotten a little more complicated. Live streaming. Thousands of channels and apps. Smart home devices. iPhones and Android. Even…

April 2021, Branding, Expert Advice

Covid’s Impact on Ecommerce: How Online Shopping Will Change in 2021

Ecommerce in 2021 is transforming in ways that couldn’t have happened pre-pandemic — or at least, they wouldn’t have happened quite so quickly. From advertising uncertainty to new consumer habits, you’ll need to be open to change if you want your ecommerce brand to thrive this year.   How the Pandemic Is Impacting Ecommerce For ecommerce, the start of the pandemic was punctuated by a boom in shopping urgency, with online…