Category: Branding

November 2021, Branding, Expert Advice

Preparing Your E-Commerce Business for the Holiday Season

While the year may have passed in the blink of an eye, we are rounding in on the holiday season once again. For e-commerce stores and online retailers, this is potentially one of the most lucrative times of year — and the chance for serious growth. With the pandemic still causing pain points for brick-and-mortar stores, it’s no surprise that many holiday consumers will be turning their attention to online…

October 2021, Branding, Expert Advice

Are You Committed to Your Marketing?

You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing...but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in.…

September 2021, Branding, Expert Advice

What’s Your Brand’s Value System?

How do you determine when a site, campaign, product or idea is good for your brand? Well, first off, you can’t recognize good until you know what makes something good. That’s not some twisting statement meant to confuse while sounding philosophical. “Good” is an ambiguous term. It means different things to different people, and different things to the same people in different contexts. What makes a meal good? What makes…

August 2021, Branding, Expert Advice

Six Ways Hiring an Ecommerce Marketing Agency Accelerates Your Online Sales

Increasing your online sales can be a difficult task, especially if you’re relying on a small in-house team. While it may sound logical to expand your team by hiring new roles, this can be an expensive and challenging endeavor, and keeping up with the pace at which marketing evolves may prove to be more than you expected.  When you consider all of the specialized skills and technical aptitude required to…

July 2021, Branding, Expert Advice

9 Ways to Increase Ecommerce Website Conversion Rates

There are more than 1.8 million ecommerce websites floating around the internet today, with an average conversion rate of 2.86%. Competing in a crowd like this can be challenging and, when your sales begin to drop, completely disheartening. If you’re trying to increase your ecommerce website’s conversion rates, but are at a loss about what to do, we’ve compiled nine expert tips to help you get back on top.  1.…