Category: Branding

March 2021, Advertising, Branding

Has the pandemic affected your brand foundations?

(Spoiler alert: Yes) Evidence is mounting in all areas of life that the pandemic has forced long-term changes in our behavior. We work remotely, we shop online, we’re more focused on health and hygiene, we’re accustomed to at-home entertainment versus nights out — nearly all of these were on the rise already, but the shift has dramatically accelerated, and there are few signs that we’ll return to pre-pandemic “normal.” You…

Branding, January 2021

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you're not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…

Branding

Raise Your Voice

How to get your brand noticed in a noisy world Did you know that your brand only has seven seconds to make a great first impression? Or that you’re 3.5 times more likely to create better brand awareness when you’re consistent with your branding? Great branding is critical to business success - and we’re not just talking about what your brand looks like, but also how your brand sounds. In…

Branding, Advertising

Women on the Brand Wagon

March 8 marks the start of International Women's Week, so we’re celebrating the women who have forged a path in the world of branding and advertising, those who cut through bias and have proved that through equality, we can achieve great things. There are many women out there who have advanced the field of marketing, and I salute them all wherever they are. I’ve chosen to celebrate these particular women…