Increasing your online sales can be a difficult task, especially if you’re relying on a small in-house team. While it may sound logical to expand your team by hiring new roles, this can be an expensive and challenging endeavor, and keeping up with the pace at which marketing evolves may prove to be more than you expected.  When you consider all of the specialized skills and technical aptitude required to…
There are more than 1.8 million ecommerce websites floating around the internet today, with an average conversion rate of 2.86%. Competing in a crowd like this can be challenging and, when your sales begin to drop, completely disheartening. If you’re trying to increase your ecommerce website’s conversion rates, but are at a loss about what to do, we’ve compiled nine expert tips to help you get back on top.  1….
When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…
Knowing the best way to set up and manage your online store can be pretty difficult in 2021, especially with two ecommerce titans vying for the number one spot. We’re talking — of course! — about the age-old battle of WooCommerce vs. Shopify. One is a free, open-source plugin, while the other is a pay-monthly, ecommerce CMS — but pricing aside, which one is actually best for your ecommerce business?…