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Why Didn’t You Just Do It? You Never Asked.

After a week-long trial, a prosecutor makes a point to ask jurors for a guilty verdict during her closing argument. At the end of a speech in the closing days of a campaign, a well-known politician formally asks for your vote, even though he’s been in office for a decade. When a university foundation executive wraps up lunch with a wealthy alumni couple, she boldly makes her request for the…

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…
digtial content kansas city

Bait Matters: Catch more customers by learning who they are and what they want

After a 45-year career, Jack was ready for retirement. More time for vacations and the occasional nap. More time with the grandkids. And, finally, time for new hobbies like fishing. Jack always enjoyed hearing his buddies’ fishing stories and loved the idea of a little solitude out in nature. His extensive work travel and house projects just never seemed to leave much time for those weekends at the lake or…
kansas city storytelling

A Bear, a Hare … and an Alarm Clock

How to use storytelling to connect with your audience. Alarm clocks were once found on nearly every nightstand — a reliable, necessary evil to get us up and at ’em at just the right time each day. (At least those who didn’t slam the snooze button one too many times.) But in the modern world of ubiquitous cell phones with built-in alarms, bedside clocks have become increasingly optional, and perhaps…
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