Category: Expert Advice

June 2021, Expert Advice

Grow Your Business Without Growing Your Payroll

With Americans looking to return to something resembling “normal” life, many businesses are seeing a surge in customers. After months of battening down the hatches to ride out the storm of lockdowns and drops in consumer spending, the clouds are moving on. The return of customers is near for some and may already be here for others. Those in home improvement, hospitality and, yes, even toilet paper have seen the…

Expert Advice, June 2021, Tech

Securing Your Business Under Increasing Cyber Threats

The most important thing we offer our clients is trust. They trust us with their mission-critical IT and communications services. And if we don’t do our jobs well, the ramifications can be significant for them. That is why I work every day to ensure our team focuses on delivering the best support and service we possibly can. This is especially relevant today. As you have seen in the news lately,…

May 2021, Expert Advice, Human Resources

How Unconscious Bias Is Hurting Your Business

Unconscious bias, also called implicit bias, occurs when individuals make judgments about people based on certain characteristics without even realizing they are doing it. A recent study showed 64% of workers surveyed “felt they had experienced bias in their workplaces during the last year, and, of those, 61% felt they experienced bias in the workplace at least once a month.” Skin color, gender and age are generally what people think…

May 2021, Digital Content, Expert Advice, Marketing

Set Things in Motion

Put an iPad or other tablet in a child’s hands and — voila! Quiet contentment, sometimes for hours. There’s no mistaking the power of video to capture children’s imaginations. And if we’re honest, we know video has the ability to attract and hold our attention, too, especially considering the binge-watching phenomenon of the streaming age or just our old-fashioned love of movies and TV shows. It’s no wonder, then, that…

May 2021, Community Spotlight, Entrepreneurial Journey, Expansion, Expert Advice

Finding Business Success in Something Nobody Wants to Buy

Travis Burch and Carter Clond realize they sell something nobody really wants to spend money on when it comes to a home: new gutters. “Who thinks about gutters,” Burch asked. “It’s like the last thing on a home.” Yet when the two discovered a unique product offering in 2015, a lightbulb went off. They realized that, together, they had the right customer service and business background — combined with the…