Category: Expert Advice

April 2022, Expert Advice, Sales

Sales Answer Man: How Do We Encourage Our Clients to Give Us Referrals?

Question: We have hundreds of satisfied customers. How do we encourage our clients to give us referrals, and should we establish a formal reward system for referrals? Answer: You are wise to focus on referrals – they are the life blood of any sales organization. I am curious - do you need to encourage your clients to give more referrals, or do you need to encourage your salespeople to ask…

April 2022, Expert Advice, Marketing

So You Want To Start a Blog: 5 Key Factors

Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader. But, if done incorrectly, it can be a giant waste of time—for the writer, the reader and your business as a whole. As someone who blogs for a living, I wanted to share…

Expert Advice, March 2022, Web Design

Five Easy Ways to Improve your E-Commerce Website

Your e-commerce website is the central hub of your online business. This means that it should be providing an excellent experience for your customers at every turn. To keep your e-commerce website fresh and fabulous for your users, it’s worth investing time to make regular tweaks and updates. While investing grand sums and time into optimizing your website can seem overwhelming, there are a few simple steps you can take…

Expert Advice, February 2022, March 2022, Marketing

Scrappy Marketing Plan: How To Implement Strategic Marketing On A Budget

Last year, businesses spent an average of $5.6 million to air a 30-second long commercial during the Super Bowl LV broadcast. Obviously, we can't all afford to spend our marketing budget on massive marketing campaigns like this. But, there are ways to maximize your marketing spend in a way that works for your business, your audience, and your bottom line. We call it scrappy marketing. Scrappy marketing means producing the…

Expert Advice, February 2022, March 2022, Sales

Sales Answer Man: How Do I Manage Salespeople and Meet My Sales Quota?

Question: I have a sales quota and sales management responsibilities for three other salespeople at my company. Sometimes I feel out of balance. Any suggestions?  Answer: Your question reminds me of many entrepreneurs I work with. It can feel like you are attempting to spin multiple plates on a stick – all at the same time. I would suggest you use the “Ben Franklin” method of drawing a line down…