Category: Expert Advice

October 2021, Expert Advice, Marketing

B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…

Accounting, Expert Advice, October 2021

Don’t Overlook the Employee Retention Credit

Note: We are closely monitoring H.R. 3684, known as the Infrastructure Investment and Jobs Act. The U.S. Senate has approved the infrastructure bill, and it now goes to the U.S. House of Representatives for consideration as of the publication. The infrastructure bill would terminate the employee retention credit early, making wages paid after Sept. 30, 2021, ineligible for the credit. The employee retention credit (ERC) was introduced in 2020 to…

September 2021, Expert Advice, Office Design

The Power of Color

It’s September, and the kids are officially back to school. This time of year always brings back the feeling of hopeful excitement at the thought of new school supplies. I’ve been out of school for quite some time, but there is still something magical about opening a new box of crayons and seeing all their brightly colored points standing at attention and ready to create. Well, as an adult, it’s…

September 2021, Business Administration, Expert Advice

Have You Done a Wellness Check ON Your Business?

Wellness well·​ness | \ ˈwel-nəs \ : the quality or state of being in good health, especially as an actively sought goal This is the definition of “wellness,” according to the Merriam-Webster Dictionary. For many of us, the term “wellness” calls to mind our well-being as humans. That is, the health of our mind, body and soul — whether it be of ourselves personally, our friends and family, our employees or, as highly publicized…

September 2021, Expert Advice, Sales

Sales Answer Man Question of the Month: September 2021

Q: I have been a sales producer for the past year and will likely have some additional responsibilities in sales management in the next few months. What competencies will I need for that role versus my current one?  A: You are wise to give this thought before the change occurs, rather than after.  It’s unusual to find someone who is an excellent sales producer and equally competent as a sales…