Category: Expert Advice

September 2021, Business Administration, Expert Advice

Have You Done a Wellness Check ON Your Business?

Wellness well·​ness | \ ˈwel-nəs \ : the quality or state of being in good health, especially as an actively sought goal This is the definition of “wellness,” according to the Merriam-Webster Dictionary. For many of us, the term “wellness” calls to mind our well-being as humans. That is, the health of our mind, body and soul — whether it be of ourselves personally, our friends and family, our employees or, as highly publicized…

September 2021, Expert Advice, Sales

Sales Answer Man Question of the Month: September 2021

Q: I have been a sales producer for the past year and will likely have some additional responsibilities in sales management in the next few months. What competencies will I need for that role versus my current one?  A: You are wise to give this thought before the change occurs, rather than after.  It’s unusual to find someone who is an excellent sales producer and equally competent as a sales…

September 2021, Digital Content, Expert Advice

iPhones and Zoom Just Don’t Cut It

You’re selling your house. You do all the improvement projects you put off for years. The grass is as green as it has ever been, and the inside as spotless as can be. Maybe you even leave out fresh-baked cookies before an open house to make a lasting impression. You want to present your home in the best light possible. Ready for prime time. Because appearances matter. With that in…

September 2021, Expert Advice, Marketing

Value Proposition Units – the Value Behind Your Value

How often do you talk about “quality” at your organization? What about “customer service”? How many times do you talk about the importance of “trust,” “technology” or “value”? All important things. I bet many of you have these words in your mission statement, your core values and in your sales and marketing communications. But there’s a problem with things like quality, customer service, trust, technology and value: THEY DON’T EXIST.…

September 2021, Expert Advice, Marketing

Brand Persona: Why You Should Create a Dating Profile for Your Business

Candle-lit dinners, long walks on the beach, social media marketing strategies … what do these three things have in common?  Well, on the surface, not much. But when you start getting into the nitty-gritty of dating and marketing, you begin to realize they’re pretty similar: Both are all about getting someone to choose you (pick you, love you — Grey’s Anatomy, anyone?) over the rest of the fish in the…

MAKE Digital Group Banner Ad