It seems to be human nature to fall into routines, not just in our personal lives, but in our work lives too. So it’s easy to understand how many small businesses will head into a new year with the same basic marketing gameplans as the year before, using the familiar strategies and tools that have gotten them this far. Now imagine the sound of a football coach loudly blowing a…
Understanding the motivations and emotions of your customers and prospects may be the most important thing to figure out at your organization — and equally the most challenging. Things like CRM systems, analytics, digital funnels, surveys and other tools gather data to try and help us understand customers, but they all fail to address one very simple and critical thing … “WHY?”  At their very best, these behavioral aggregators can…
As a small business owner, you wear many hats. When it comes to running your business, demands on your time are never-ending, and sometimes behind-the-scenes business administration responsibilities get pushed aside or fall through the cracks. There are many areas of business administration where you really can’t afford to make mistakes if your business is going to be successful, and compliance is at the top of the list. Maintaining compliance…
It’s the end of the year — that means it’s time to start planning where your business will head in 2022. And if you’re on the precipice of implementing a new marketing strategy, now is the perfect time to decide what type of team is right for you. In general, you have two options to choose from: an in-house marketing team (or in some cases, a singular individual) or a…
Like the years prior, we are heading into 2022 a little wiser than we were before. We have a notebook full of lessons learned and a mindset of change (preferably the good kind).  Whether you are looking to grow your business by a certain percentage or expand into new territories, planning is an essential part of business. Our HR and compliance experts have pulled together the top HR topics that…