Category: Expert Advice

October 2021, Expert Advice, Sales

Sales Answer Man Question of the Month: October 2021

Q: I’m doing a really great job of getting referrals from my clients. Are there other sources of referrals I might be overlooking?  A: Congratulations on your success getting referrals from your current clients. As with most behaviors, though, there may be room for improvement. What if you scheduled a meeting with your clients about not only receiving referrals from them – but also giving referrals to your clients? It’s…

October 2021, Business Administration, Expert Advice

Will It Be Trick or Treat at Your Business?

Halloween is just around the corner, so what better time to share a few horror stories, right? As a youngster, I remember staying up late telling horror stories with friends while camping in one of our backyards, using a flashlight to illuminate only the storyteller’s face. It was a frightful but fun and adventurous time.  Unfortunately, most of the horror stories I hear these days involve small businesses. While I…

October 2021, Expert Advice, Marketing

B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…

Accounting, Expert Advice, October 2021

Don’t Overlook the Employee Retention Credit

Note: We are closely monitoring H.R. 3684, known as the Infrastructure Investment and Jobs Act. The U.S. Senate has approved the infrastructure bill, and it now goes to the U.S. House of Representatives for consideration as of the publication. The infrastructure bill would terminate the employee retention credit early, making wages paid after Sept. 30, 2021, ineligible for the credit. The employee retention credit (ERC) was introduced in 2020 to…

September 2021, Expert Advice, Office Design

The Power of Color

It’s September, and the kids are officially back to school. This time of year always brings back the feeling of hopeful excitement at the thought of new school supplies. I’ve been out of school for quite some time, but there is still something magical about opening a new box of crayons and seeing all their brightly colored points standing at attention and ready to create. Well, as an adult, it’s…