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Choosing the Best Database for Your Business

Businesses today run on data. Whether it’s information about your customers, transactions, or employees, you need to make sure that you safely and effectively store data in 2020. Business Data Problems It’s astounding how many companies still do not use some kind of database solution. Here are some of the approaches that we’ve seen businesses take that can cause problems: Paper files – Paper files are difficult to organize, take…

Smart marketing: How to generate leads from B2C digital marketing

Before you begin your digital marketing strategy, there are a few key steps to get you started on the right foot. First of all, you need to know exactly who you’re marketing to. Identify the personas for your campaigns — your core consumer base or “character” of your consumers (general characteristics, demographics, interests, habits, etc.) so you have an idea of who your digital marketing campaign is targeting. Next, a…
KC Hemp Co.

KC Hemp Co.: Marketing through education

How do you market a business when traditional advertising methods aren’t an option? If you are Heather Hobbs and Kyle Steppe, owners of KC Hemp Co., you turn to Facebook, Instagram and old-fashioned word-of-mouth to find customers. Hobbs and Steppe have used social media to their best advantage to get the word out about their retail store, which just opened in September. They are also regulars at area chamber of…
4 Languages of Business

Smart strategies: Learn the 4 languages of business

Early in my career, I called on a client who was a friend outside of work. No one frustrated me more in the business arena.  I would present to her on a Friday afternoon; she’d give me feedback that my proposal looked great and she would work on putting her plan together over the weekend and get back to me Monday. I would come in Monday morning to a voicemail that…
Bigger Marketing Brand New You, Brand Promise

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. First, the traditional definitions…
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