Influencer marketing is the latest buzzword trending in digital marketing. Who is an influencer and what do they even do? An influencer or micro-influencer is someone who is perceived as an authority or expert in a specific domain and who influences others via social media or various digital channels. They can have a large or small following; however, it is their ability to influence click-through rates and lead generation that…

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up? In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.* Unconventional ideas…

LinkedIn has long been thought of as one of two things: a social media site to help you find a job or a recruiter’s alternative to picking up the phone. Since its launch in 2003, LinkedIn has gone through an incredible amount of development and change. Since Microsoft’s purchase of the site in 2016 for $26.2 billion, the company has soared and is currently adding two new users every second,…

Any company can find a way to transact with customers online….

Companies partner to offer all-encompassing branding service….