Category: Sales and Marketing

Marketing, Sales and Marketing

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. (more…)

Sales, Sales and Marketing

Smart Strategies: 3 ways to improve your sales conversations

If you’ve been in business for any amount of time, regardless of your title, you’ve likely been in engaged in a sales conversation. Whether you were actually presenting a solution and asking for money, influencing your employees or negotiating with a vendor, these are all sales situations. There are three things that you can implement in your business immediately that will start to improve your sales conversations, your relationships and…

Marketing, Sales and Marketing

Smart Strategies: The truth about direct mail

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up? In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.* Unconventional ideas…