Past Issues

Marketing


Smart Strategies: The truth about direct mail

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up?

In a world reliant on ROI, these unknowns can quickly squash the soundest direct mail strategies—and that’s even before we’ve received pushback from our printer.*

Unconventional ideas will always be challenged, as what’s standard and comfortable is usually cheaper and easier. (more…)

Marketing Strategy: We are All in E-Commerce

 I want to challenge your thinking about what e-commerce is.

Projections from almost all e-marketing researchers are predicting rapid worldwide e-commerce growth through 2018, with no signs of slowing down. In 2016, e-commerce estimates were around $1.6 trillion, and that’s expected to grow to upwards of $2.5 trillion by the end of 2018. (more…)

An Unconventional Hybrid

What happens when an unconventional architectural firm partners with an unconventional branding agency to create a new business centered on integrating architecture and branding? (more…)


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  1. (913) 432-6690
  2. PO Box 754
        Shawnee Mission, KS
        66201-0754
  3. editor@ithinkbigger.com

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