ENTREPRENEUR // Amie Bristol
LOCATION // Tonganoxie
FOUNDED // 2013
EMPLOYEES // 23
HMC Performance Coatings is a prime example of a good idea not going quite how you planned it.
In July 2013, HMC opened its doors as a customization shop for all-terrain and utility vehicles under the name of Hobby Monster Customs LLC.
However, in a matter of months, demand for HMC’s in-house powder-coating finishes far outstripped that for the company’s service/repair, retail and installation services.
So in the spring of 2014, HMC strategically focused its resources on rebranding itself as a prime source for powder-coating services in Northeast Kansas.
“The most critical decision for an entrepreneur is to know when to stay the course or change direction,” co-founder Amie Bristol said. “In fact, the HMC story would have had a much different ending had we not made the critical decision to pivot.”
The decision paid off—HMC’s gross revenue has expanded at a rate of at least 30 percent a year, despite attempts to scale back. . After streamlining its processes in 2018, HMC’s “intense improvement focus” has readied the business for new clients.
While HMC’s rapid growth rates and accomplishments are impressive, Bristol is not yet satisfied. The company’s commitment to improving itself is just one more thing that sets HMC apart.
“The trick to obtaining our goal is to stay tenacious and not let any setback derail our vision,” Bristol said. “While persistent entrepreneurs tend to think they are good enough, the tenacious know they need to find ways to improve.”