Issues: Vol. 28 Issue 1

Expansion, Growth Strategy, Marketing, Sales and Marketing

Smart strategies: Learn the 4 languages of business

Early in my career, I called on a client who was a friend outside of work. No one frustrated me more in the business arena.  I would present to her on a Friday afternoon; she’d give me feedback that my proposal looked great and she would work on putting her plan together over the weekend and get back to me Monday. I would come in Monday morning to a voicemail that…

Marketing, Sales and Marketing

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. (more…)

Management

Smart strategies: Strengthen your management with staff meetings

I sit right next to them. We don’t need to have a staff meeting. I used to have staff meetings, but we stopped having them. Nobody had anything to talk about. We have enough meetings. We certainly don’t need another. For a myriad of reasons, many managers don’t hold regular staff meetings. Furthermore, most who do don’t get the most they could from them, and that’s too bad. Good staff…