Issues: Vol. 30 Issue 2

June 2021, Community Spotlight

Winco Flying High with Black Cat

In a July 1776 letter to his wife, Abigail, John Adams predicted the Declaration of Independence would be celebrated for generations to come “with pomp and parade” and with “bonfires and illuminations from one end of this continent to the other.” He certainly nailed that one — especially the illuminations part. And Winco Fireworks International is at the forefront of making those national celebrations possible. Winco is one of the…

June 2021

The Quest for the Perfect Package

To say the packaging industry is changing would be quite the understatement. “We just experienced a decade of change in one year,” said Matt Ambrose, CEO of Ambrose Packaging. Spurred by dramatic pandemic-related shifts in consumer behavior, producers and manufacturers have been scrambling to swiftly transform how they distribute products. Ambrose used the example of the food industry to illustrate the point. Take a food company that traditionally averaged 70%…

June 2021, Office Design

Five Ways to Rock the Hybrid Work Environment

It’s June, and while we’re still living in a sort of suspended reality, there is light at the end of the proverbial tunnel. Companies are announcing their return-to-office dates, with many coming back late summer or early fall or planning to start fresh in 2022. By far, the most popular work model discussed is the hybrid option. If you’ve been off the grid and don’t know what I’m talking about,…

June 2021, Sales

Sales Answer Man Question of the Month: June 2021

Q: How do I best motivate and manage an independent representative sales force and keep them focused on my product line? A: Working for a company that primarily sells through independent sales representatives is a fairly common dilemma. These reps typically not only represent your company, but other companies’ products and services. The advantages of using independent sales reps are: They have current relationships with multiple clients (end users). They…

June 2021, Branding, Digital Content

The Video Takeover

When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…