Issues: Vol. 30 Issue 2

June 2021, Marketing

Why Focus Groups and Customer Interviews Are Ruining Your Marketing

If you aren’t talking to your customers and prospects, then you are doing it wrong. However, many clients are surprised that our organization, PROOF, doesn’t do any qualitative research (interviews and focus groups). Not because talking to customers isn’t valuable — it has its place (discussed later) — but when it comes to creating a responsible marketing plan, it is dangerous to base strategies off of conversations alone. We see…

June 2021, Business Administration

Navigating Business Risks: Are Your Eyes Wide Open?

Risks are inherent in every business. Your goal as a business owner isn’t to eliminate every risk your company faces. Let’s be real. Business owners are risk-takers, almost by definition, so complete risk avoidance just isn’t in the cards. Instead, understand the greatest risks to your business, assess the potential consequences, identify options for dealing with them, and implement the risk management tools that make the most sense. As a…

June 2021, Marketing

Five Things Learned While Leading a Team During COVID

How the basics of leadership apply even more during a pandemic A year. A year of working from home, hoping the dog wouldn’t bark in the middle of my video call, cursing when the camera didn't turn on the way it was supposed to. A year of flatting the fly-away hairs at the top of my messy bun just before saying “Good morning, team!” on the first call of the…

June 2021, Branding

Logging: A Developer’s Secret Weapon

Many years ago when I started my first job as a developer, one of the things I noticed was that it was always difficult to solve an issue our end users were having. Often, we’d try to replicate the problem, be unable to, and end up having to call the users and ask them to share their screens with us, go over to watch them do whatever they were doing,…

June 2021

Millennials Break Workplace Traditions

It’s time to end the stigma around millennials.  Millennials are now the largest generation in the U.S. workforce according to Pew Research Center. And, let’s face it, they’ve grown up. Maybe they’re still buying avocado toast … but they are all over the age of 26 now. Some in older generations consider millennials to be entitled. As a millennial myself, I couldn't disagree more. That “entitlement” is being confused with…