Issues: Vol. 30 Issue 3

September 2021, Expert Advice, Marketing

Value Proposition Units – the Value Behind Your Value

How often do you talk about “quality” at your organization? What about “customer service”? How many times do you talk about the importance of “trust,” “technology” or “value”? All important things. I bet many of you have these words in your mission statement, your core values and in your sales and marketing communications. But there’s a problem with things like quality, customer service, trust, technology and value: THEY DON’T EXIST.…

September 2021, Expert Advice, Marketing

Brand Persona: Why You Should Create a Dating Profile for Your Business

Candle-lit dinners, long walks on the beach, social media marketing strategies … what do these three things have in common?  Well, on the surface, not much. But when you start getting into the nitty-gritty of dating and marketing, you begin to realize they’re pretty similar: Both are all about getting someone to choose you (pick you, love you — Grey’s Anatomy, anyone?) over the rest of the fish in the…

September 2021, Branding, Expert Advice

What’s Your Brand’s Value System?

How do you determine when a site, campaign, product or idea is good for your brand? Well, first off, you can’t recognize good until you know what makes something good. That’s not some twisting statement meant to confuse while sounding philosophical. “Good” is an ambiguous term. It means different things to different people, and different things to the same people in different contexts. What makes a meal good? What makes…

September 2021, Expert Advice, Human Resources

The Great Resignation

In May of 2021, 3.6 million workers called it quits on their current jobs. During the height of the pandemic, people were fearful they would be laid off, but that is no longer the case as studies show 48% of the working population is actively job searching.  There are several contributing factors to why employees are looking to make a change: burnout, remote-work accessibility and growing number of open jobs. …

September 2021, Expert Advice, Web Design

Uh-Oh: Is My Marketing Agency Hurting My Google Rankings?

Oops, they did it again! Google dropped another algorithm update, and this one targets link building by way of “guest blogging” or “guest blog posting.” You can see details about this search engine update on the Google Search Central Blog’s July 26, 2021, blog post. What Are Backlinks? In terms of your website, backlinks are hyperlinks from third-party websites that click back to your website. Since the beginning, backlinks have…