Made to Last: LCC Pwersports — Passion Drives Continued Success

Founded by Bill Heishman and his late wife, Janey, in 1968, LCC Powersports sells Yamaha, Kawasaki, Suzuki and KTM brands of motorcycles and products. Son Jeff Heishman, president and owner, has seen the original 400-square-foot store expand to a 16,000-square-foot building.

Jeff Heishman attributes the company’s longevity to one primary goal: “Taking care of our customers and living up to our slogan of ‘the dealer who cares,’” he said. “We strive to make every customer happy.”

Heishman worked at the store through high school and college. His lifelong love of motorcycles also drives his passion for work.

“How many people get to have a career in their passion?” he said. “Once you have it, the love of motorcycling never goes away. There are so many days I walk into my store and realize just how lucky I am.”

Pride in the family business and honoring its roots is evident.

“The Janey’s Ride that I started in memory of my mother is probably one of the things we do here that I’m most proud of. This is the 21st year of the ride,” Heishman said. “The Veterans Community Project is our charity for this year’s ride.”

Heishman offers this advice to fellow business owners: “Remember you and your associates work for your customers. If you don’t, they will find somewhere else to go.

“We realize that a customer is not just one sale. We need their repeat business and their referrals.”