Smart Strategies: Aspire for More

Sales, Sales and Marketing

Are You Afraid of Losing the Business?

We’re all hard-wired to respond to fear in specific ways (the whole Fight or Flight response thing) which works great when you’re trying to get away from bears or zombies (or the elephant in the room)—but it doesn’t always work out so well with less tangible but equally real fears like losing a client. (more…)

Marketing, Sales and Marketing

Aspire for More | 10 Ways to Think Differently about Marketing

If you want to start winning at marketing, you need to start thinking differently. Let’s face it, marketing is hard. For most of us, it’s an unnatural way to think, and it’s not really our thing. However, marketing is critical to your long-term business success and growth. In fact, whatever business you’re in – you are also in the business of marketing, whether you like it or not. (more…)