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Smart Strategies - Marketing

KC Hemp Co.

KC Hemp Co.: Marketing through education

How do you market a business when traditional advertising methods aren’t an option? If you are Heather Hobbs and Kyle Steppe, owners of KC Hemp Co., you turn to Facebook, Instagram and old-fashioned word-of-mouth to find customers. Hobbs and Steppe have used social media to their best advantage to get the word out about their […]

4 Languages of Business

Smart strategies: Learn the 4 languages of business

Early in my career, I called on a client who was a friend outside of work. No one frustrated me more in the business arena.  I would present to her on a Friday afternoon; she’d give me feedback that my proposal looked great and she would work on putting her plan together over the weekend and […]

direct mail

Smart Strategies: The truth about direct mail

As one of our oldest institutions, the mail process has surprisingly been able to maintain an air of mystery for many of us. How much will this cost to mail? How long will this take to get there? Will the packaging hold up? In a world reliant on ROI, these unknowns can quickly squash the […]

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