Walston Door Co.: 1 inch opened door to growing business
Company // Walston Door Co.
Entrepreneur // Co-founders Caleb and Jessica Walston
What they do // The Walstons build and sell custom doors.
“Many customers choose from our existing designs on display, some from Pinterest, and we’ve even had clients come in and sketch out their own unique design,” Caleb Walston said.
Inspiration // Jessica Walston wanted a barn-style, sliding door for a basement closet. When Caleb couldn’t find any locally, and online prices were exorbitant, he made his own. Jessica loved the door, but Caleb thought it had one flaw: He built a 40-inch door for a 39-inch opening, but the casings could be seen from an angle.
Caleb listed the door on Craigslist and sold it the same day. The next week he built two doors — one slightly larger door for the basement and another that sold quickly online.
“A few weeks later, Jessica listed a fourth door … on Facebook marketplace, and we sold it and placed six more orders for the exact same door that day,” he said. “At that point, we wondered if we were on to something.”
Two years later, the business has moved from the couple’s garage to a West Bottoms showroom. It has three employees, installations in eight states and is on pace to double 2017 revenue.
What’s next // Walston has expanded its offerings to include custom entry doors.
Contact // WalstonDoorCompany.com // (816) 726-3841