Alight Analytics has just introduced its newest offering, the ChannelMix Control Center, which should make it even easier for clients to access, visualize and control their marketing data.

It builds on the company’s flagship ChannelMix product. Brands and marketing agencies use ChannelMix to automatically gather metrics from their paid advertising, social media, email campaigns and other channels in a single spot. Because they don’t have to spend time manually collecting that data, marketers can focus on analysis and other high-value tasks.

The new ChannelMix Control Center advances the solution by adding tools like a one-click “Connect” feature that makes it faster to add new data sources and a new “Library” view, where multiple products and clients can be displayed on a single screen.

“Marketing doesn’t have a dashboard problem, marketing has a data problem” said Matt Hertig, co-founder of Alight Analytics.

“As the only company in the industry which built a data aggregation platform while delivering marketing analytics services for the past 10 years, we understand the root of the marketing analytics problem, which is data management. ChannelMix solves the data problem, and the ChannelMix Control Center provides an interface for marketers to take more control of their ongoing data management challenges.”

Alight Analytics is a past winner of Thinking Bigger Business Media’s 25 Under 25® Award. The River Market-based company has earned the business of Monsanto, AMC Theatres and several other large brands.