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It’s the end of the year — that means it’s time to start planning where your business will head in 2022. And if you’re on the precipice of implementing a new marketing strategy, now is the perfect time to decide what type of team is right for you. In general, you have two options to choose from: an in-house marketing team (or in some cases, a singular individual) or a…
Question My company is regularly asked to participate in RFP (request for proposals) by companies soliciting our type of consulting services. While we spend a lot of time into these proposals, we rarely win these opportunities. Do you have any suggestions? Answer Most people reading this article will expect me to focus on how to close more of the RFP (request for proposals) you described. The better question is: how…
There are many different ways you can boost your SEO strategy. Having longer content with more keywords, having engaging content that keeps visitors on your website longer, and allowing users to leave reviews are just a few ways you can help your website rise through the search engine results. More Content Creates More Room for Keywords It’s been widely reported that people don’t have the attention span that they used…
Video content is becoming increasingly important for ecommerce brands as part of their marketing strategy. As we move deeper into a more visual world, moving images and videos play a major role in how we consume information. From webinars to YouTube videos, social media stories, and more – there are many benefits to bringing video into your marketing plan. Here are some ways in which video content marketing can strengthen…
Question: While it’s important to continuously prospect, what advice do you have for retaining clients for longer periods of time? Answer: What follows are three simple ways to keep your clients long-term. Surprise Them! Just like any long-term relationship, the key to retaining clients is to not take them for granted. So how can you surprise them from time to time? One way is through giving them referrals. When a…
Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it’s a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency. While the basics like budget and experience should certainly be up there as key considerations, ecommerce…
