Category: Web Design

September 2021, Expert Advice, Web Design

Uh-Oh: Is My Marketing Agency Hurting My Google Rankings?

Oops, they did it again! Google dropped another algorithm update, and this one targets link building by way of “guest blogging” or “guest blog posting.” You can see details about this search engine update on the Google Search Central Blog’s July 26, 2021, blog post. What Are Backlinks? In terms of your website, backlinks are hyperlinks from third-party websites that click back to your website. Since the beginning, backlinks have…

June 2021, Expert Advice, Web Design

The Google Page Experience Update: What You Need to Do

This year, Google is rolling out one of its biggest algorithmic updates in recent memory. While the company frequently upgrades its search engine ranking algorithms, the Page Experience update is special because it was pre-announced. On top of that, it was postponed from the original release date — a rare act that underscores its importance. Why Is This Important for Your Business? Every company wants to be found online, and…

March 2021, Expert Advice, Web Design

Heartland Decks: From Zero to 1,200 Leads in Six Months

This is the story of a Kansas City business that went from struggling to find work to getting more business than it could handle. How does a traditional business in a crowded market achieve explosive growth in six months? They Started with SEO Google is a monopoly. If you know how Google analyzes and ranks content on the Internet and apply these principles to your website and marketing strategy, it…

March 2021, Digital Content, Expert Advice, Marketing, Web Design

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…

Web Design

Storytelling & Your Kansas City Website Design

One of the hottest topics in marketing over the last few years has revolved around the concept of storytelling. This is fitting because storytelling has been one of the main forms of human communication since the beginning of time. Storytelling works so well for one reason – people remember stories. It’s much easier to remember a presentation that is presented within the framework of a story from one that is…