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Five Easy Ways to Improve your E-Commerce Website

Your e-commerce website is the central hub of your online business. This means that it should be providing an excellent experience for your customers at every turn. To keep your e-commerce website fresh and fabulous for your users, it’s worth investing time to make regular tweaks and updates. While investing grand sums and time into optimizing your website can seem overwhelming, there are a few simple steps you can take…

Uh-Oh: Is My Marketing Agency Hurting My Google Rankings?

Oops, they did it again! Google dropped another algorithm update, and this one targets link building by way of “guest blogging” or “guest blog posting.” You can see details about this search engine update on the Google Search Central Blog’s July 26, 2021, blog post. What Are Backlinks? In terms of your website, backlinks are hyperlinks from third-party websites that click back to your website. Since the beginning, backlinks have…

The Google Page Experience Update: What You Need to Do

This year, Google is rolling out one of its biggest algorithmic updates in recent memory. While the company frequently upgrades its search engine ranking algorithms, the Page Experience update is special because it was pre-announced. On top of that, it was postponed from the original release date — a rare act that underscores its importance. Why Is This Important for Your Business? Every company wants to be found online, and…

Heartland Decks: From Zero to 1,200 Leads in Six Months

This is the story of a Kansas City business that went from struggling to find work to getting more business than it could handle. How does a traditional business in a crowded market achieve explosive growth in six months? They Started with SEO Google is a monopoly. If you know how Google analyzes and ranks content on the Internet and apply these principles to your website and marketing strategy, it…

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…
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