Category: Digital Content

June 2021, Branding, Digital Content

The Video Takeover

When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…

May 2021, Digital Content, Marketing

Set Things in Motion

Put an iPad or other tablet in a child’s hands and — voila! Quiet contentment, sometimes for hours. There’s no mistaking the power of video to capture children’s imaginations. And if we’re honest, we know video has the ability to attract and hold our attention, too, especially considering the binge-watching phenomenon of the streaming age or just our old-fashioned love of movies and TV shows. It’s no wonder, then, that…

April 2021, Branding, Digital Content

Digital 360

A long time ago in a galaxy far, far away: VCRs, cassette tapes, printed newspapers, and just three or four TV channels. Oh, wait. That was 1980. And while those “simpler days” may seem worlds away, they were actually right here in our own galaxy. Lightspeed ahead to the 2020s, and things have gotten a little more complicated. Live streaming. Thousands of channels and apps. Smart home devices. iPhones and Android. Even…

March 2021, Digital Content, Marketing

Why Didn’t You Just Do It? You Never Asked.

After a week-long trial, a prosecutor makes a point to ask jurors for a guilty verdict during her closing argument. At the end of a speech in the closing days of a campaign, a well-known politician formally asks for your vote, even though he’s been in office for a decade. When a university foundation executive wraps up lunch with a wealthy alumni couple, she boldly makes her request for the…

March 2021, Digital Content, Marketing, Web Design

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…