Category: Expert Advice

Branding, Expert Advice, May 2022

The Importance of Buyer Personas in Ecommerce

A buyer persona - also called a customer or marketing persona - is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…

Expert Advice, May 2022, Sales

Sales Answer Man: Why Partner with An Agent?

Question: I am an established agent with a national insurance company.  While I am clear about my strengths and weaknesses, any advice on how I can take my business to the next level, by partnering with another agent?  Also, any ideas how to efficiently find the right partner? Answer: Congratulations on succeeding in a business where many agents don’t after the first year. I get the feeling you are open…

April 2022, Branding, Expert Advice

10 Benefits of Social Media Marketing

Social media has become a part of our everyday lives. Did you know that an incredible 4.62 billion people log into their social platforms every single day across 58.4% of the world? Social is no passing fad, and this is set to deepen with every generation. If you’re an ecommerce company who wants to make the most of your digital and social opportunities, take a look at the benefits of…

April 2022, Expert Advice, Sales

Sales Answer Man: How Do We Encourage Our Clients to Give Us Referrals?

Question: We have hundreds of satisfied customers. How do we encourage our clients to give us referrals, and should we establish a formal reward system for referrals? Answer: You are wise to focus on referrals – they are the life blood of any sales organization. I am curious - do you need to encourage your clients to give more referrals, or do you need to encourage your salespeople to ask…

April 2022, Expert Advice, Marketing

So You Want To Start a Blog: 5 Key Factors

Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader. But, if done incorrectly, it can be a giant waste of time—for the writer, the reader and your business as a whole. As someone who blogs for a living, I wanted to share…