Category: Expansion

Business Administration, Expert Advice, November 2021

What’s in a Name?

Branding experts would say the name you choose for your company means “everything” — and, in at least one author’s opinion, choosing the wrong name can make or break a company.  Your company’s brand is its identity. It reflects who your company is and what your company stands for, and it’s how customers will come to know you.  Choosing the perfect name isn’t easy. As a business owner, you probably…

November 2021, Branding, Expert Advice

Preparing Your E-Commerce Business for the Holiday Season

While the year may have passed in the blink of an eye, we are rounding in on the holiday season once again. For e-commerce stores and online retailers, this is potentially one of the most lucrative times of year — and the chance for serious growth. With the pandemic still causing pain points for brick-and-mortar stores, it’s no surprise that many holiday consumers will be turning their attention to online…

November 2021, Accounting, Expert Advice

Do You Have a Nanny or Household Employee? Make Sure You’re Up-to-Date on Tax Requirements

The COVID-19 pandemic caused many families to rethink their child care situations. Nannies became a popular choice for many, as they decreased the risk of sending children to child care centers and provided the benefit of helping those same children through online schooling while their parents worked. As the pandemic has ebbed and flowed, nannies have remained a popular option. Many families, however, were unprepared with how to transition to…

Expert Advice, Human Resources, November 2021

Demystifying Health Plans

As we head into the latter part of the year, many businesses are beginning the treacherous time of benefit renewals. And to no one’s surprise, rates are only going up! Whether you are planning to renew your benefits with your current carrier or looking to make a change, it’s important to understand what your options are. Health insurance is a complex and evolving subject matter, and it’s time to demystify…

October 2021, Branding, Expert Advice

Are You Committed to Your Marketing?

You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing...but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in.…