Category: Expansion

2021, January 2021, Office Design

The Reimagined Workplace: 2021 and Beyond

I frequently talk about how companies can and should leverage the built environment to impact their overall success. Workspace affects culture and engagement, employee health, wellbeing, and an organization's innovative nature. At no time has this discussion been of greater importance than it is right now. Until now, the term 'Workplace of the Future' has possessed an aura of unattainability. An almost ethereal idea of what could be. The past…

2021, Branding, January 2021

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you're not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…

Wellness

Strengthen Your Resilience for Healthier Leadership

What keeps purpose-oriented business leaders up at night? The overwhelming fear and anxiety that they might fail at their mission and let people who are counting on them down. Sami Aaron, founder of The Resilient Activist, can empathize. In 2003, Sami’s son Kevin ended his life. A high-achiever and concerned environmentalist, Kevin had degrees in environmental studies and sociology and was working on a graduate program in urban and regional…

Wealth Management

If You’ve Ever Thought of Selling Your Business …

Smart planning helps the dream come true On a recent trip, I bravely walked through the San Francisco airport wearing a Chiefs jersey, and the looks I got were priceless. There were a few fun shout-outs here and there, but mostly San Fran fans still seemed a bit sore about losing Super Bowl LIV with an end-of-game flameout. Joe behind the airport café counter said, “What a great victory for…

Sales

The Sales Answer Man – Question of the Month [April]

Q: “We sell our services to many companies with multiple decision-makers; co-owners, partners, etc. Sometimes they have differing needs. Should we approach these prospects differently than single decision-makers?” — Paul Weber, President, EAG Advertising Congratulations on selling to larger, more complicated clients – you are working the mature market segment! At Sandler we talk about the “stairway to success.” Step one of the stairway might be an owner who has…