When considering ideas and opinions outside of your own, it’s important to approach them with an open and receptive mindset. Here are some mental frameworks that can help you broaden your perspective and engage with different viewpoints: Intellectual Humility: Recognize that you don’t have all the answers and be open to the possibility of being wrong. Acknowledge the limitations of your own knowledge and be willing to learn from others….
Question Dan, what tips do you have on managing less experienced sales professionals versus seasoned sales professionals? Sometimes I feel like I’m spending too much time with the less experienced and not enough time with the seasoned ones.  Answer You have probably heard of the 80/20 rule in sales. That is: 80% of your salespeople produce only 20% of the revenue. If that’s not enough, management tends to spend 80%…
There are many different ways you can boost your SEO strategy. Having longer content with more keywords, having engaging content that keeps visitors on your website longer, and allowing users to leave reviews are just a few ways you can help your website rise through the search engine results. More Content Creates More Room for Keywords It’s been widely reported that people don’t have the attention span that they used…
Video content is becoming increasingly important for ecommerce brands as part of their marketing strategy. As we move deeper into a more visual world, moving images and videos play a major role in how we consume information. From webinars to YouTube videos, social media stories, and more – there are many benefits to bringing video into your marketing plan. Here are some ways in which video content marketing can strengthen…
Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it’s a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency.  While the basics like budget and experience should certainly be up there as key considerations, ecommerce…