Author: Brandee Johnson

Branding, Expert Advice, May 2022

The Importance of Buyer Personas in Ecommerce

A buyer persona - also called a customer or marketing persona - is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…

April 2022, Branding, Expert Advice

10 Benefits of Social Media Marketing

Social media has become a part of our everyday lives. Did you know that an incredible 4.62 billion people log into their social platforms every single day across 58.4% of the world? Social is no passing fad, and this is set to deepen with every generation. If you’re an ecommerce company who wants to make the most of your digital and social opportunities, take a look at the benefits of…

Expert Advice, March 2022, Web Design

Five Easy Ways to Improve your E-Commerce Website

Your e-commerce website is the central hub of your online business. This means that it should be providing an excellent experience for your customers at every turn. To keep your e-commerce website fresh and fabulous for your users, it’s worth investing time to make regular tweaks and updates. While investing grand sums and time into optimizing your website can seem overwhelming, there are a few simple steps you can take…

February 2022, Branding, Expert Advice

5 Creative Steps for Niche B2B Companies to Generate Leads Online

Lead generation can be a real challenge. And the type of B2B business you have can impact how you connect with your customers when it comes to generating leads. If you’re a company dealing in a niche product, you likely need a customized solution for reaching your target audience and helping customers understand how a specific product can help them. Let’s take LimeLight Marketing’s recent work with a client, a…

January 2022, Branding, Expert Advice

The Trends for E-Commerce Businesses to Watch in 2022

Ecommerce is ever-evolving with new developments in technology, shifting customer behavior and unexpected events you can’t plan for. And the last few years in particular have delivered some major changes that have shaped the world we live in and that will continue to shape the future of retail and online shopping. One way you can keep evolving with the market is to look ahead to 2022’s emerging trends. Here are…