Author: Brandee Johnson

May 2021, Branding

WooCommerce vs. Shopify: Which One Is Best for Your eCommerce Business?

Knowing the best way to set up and manage your online store can be pretty difficult in 2021, especially with two ecommerce titans vying for the number one spot. We’re talking — of course! — about the age-old battle of WooCommerce vs. Shopify. One is a free, open-source plugin, while the other is a pay-monthly, ecommerce CMS — but pricing aside, which one is actually best for your ecommerce business?…

April 2021, Branding

Covid’s Impact on Ecommerce: How Online Shopping Will Change in 2021

Ecommerce in 2021 is transforming in ways that couldn’t have happened pre-pandemic — or at least, they wouldn’t have happened quite so quickly. From advertising uncertainty to new consumer habits, you’ll need to be open to change if you want your ecommerce brand to thrive this year.   How the Pandemic Is Impacting Ecommerce For ecommerce, the start of the pandemic was punctuated by a boom in shopping urgency, with online…

Branding, January 2021

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you're not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…

Branding

Raise Your Voice

How to get your brand noticed in a noisy world Did you know that your brand only has seven seconds to make a great first impression? Or that you’re 3.5 times more likely to create better brand awareness when you’re consistent with your branding? Great branding is critical to business success - and we’re not just talking about what your brand looks like, but also how your brand sounds. In…

Branding, Advertising

Women on the Brand Wagon

March 8 marks the start of International Women's Week, so we’re celebrating the women who have forged a path in the world of branding and advertising, those who cut through bias and have proved that through equality, we can achieve great things. There are many women out there who have advanced the field of marketing, and I salute them all wherever they are. I’ve chosen to celebrate these particular women…