Author: Brandee Johnson

August 2021, Branding

Six Ways Hiring an Ecommerce Marketing Agency Accelerates Your Online Sales

Increasing your online sales can be a difficult task, especially if you’re relying on a small in-house team. While it may sound logical to expand your team by hiring new roles, this can be an expensive and challenging endeavor, and keeping up with the pace at which marketing evolves may prove to be more than you expected.  When you consider all of the specialized skills and technical aptitude required to…

July 2021, Branding

9 Ways to Increase Ecommerce Website Conversion Rates

There are more than 1.8 million ecommerce websites floating around the internet today, with an average conversion rate of 2.86%. Competing in a crowd like this can be challenging and, when your sales begin to drop, completely disheartening. If you’re trying to increase your ecommerce website’s conversion rates, but are at a loss about what to do, we’ve compiled nine expert tips to help you get back on top.  1.…

May 2021, Branding

WooCommerce vs. Shopify: Which One Is Best for Your eCommerce Business?

Knowing the best way to set up and manage your online store can be pretty difficult in 2021, especially with two ecommerce titans vying for the number one spot. We’re talking — of course! — about the age-old battle of WooCommerce vs. Shopify. One is a free, open-source plugin, while the other is a pay-monthly, ecommerce CMS — but pricing aside, which one is actually best for your ecommerce business?…

April 2021, Branding

Covid’s Impact on Ecommerce: How Online Shopping Will Change in 2021

Ecommerce in 2021 is transforming in ways that couldn’t have happened pre-pandemic — or at least, they wouldn’t have happened quite so quickly. From advertising uncertainty to new consumer habits, you’ll need to be open to change if you want your ecommerce brand to thrive this year.   How the Pandemic Is Impacting Ecommerce For ecommerce, the start of the pandemic was punctuated by a boom in shopping urgency, with online…

Branding, January 2021

The Law of The Brand

Why branding is so powerful and how to claim your brand identity. “A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” That’s one gem on branding from Jeff Bezos, owner of Amazon. Here’s another, “Branding is what people say about you when you're not in the room.” It’s worthwhile to think of Jeff Bezos’s words because…